The Story Behind Mellow & Giddy Boutique
The idea behind Mellow & Giddy Boutique arose out of my frustration over not being able to find cute, modest sundresses. They were too short, too low-cut, or the straps were too.. well, strappy.
Digging through endless racks of skimpy clothing was so disappointing, and such a waste of my time. I knew that there were women out there just like me who desired an easier, more pleasant shopping experience when it came to finding trendy, modest apparel.
When I started Mellow & Giddy, it was in the middle of the pandemic, when I had lots of time to sit around the house in quarantine. So I started reading business books and researching everything I needed to know about getting a clothing business off the ground. And really, getting it off the ground was the easy part. But what was really challenging was making sure that I could run this business successfully and set myself apart from other boutiques on the market.
I was talking to my husband one day, trying to come up with a description of my ideal customer. I knew that this business would be appreciated by a wide range of women, but I needed to start by appealing to a niche, and that's what I couldn't quite pin point. It was my brilliant husband (don't tell him I said that) who suggested that I gear a large portion of my products toward curvy gals who are overlooked & undervalued by the mainstream fashion community (and especially by most boutiques). That very moment, a light bulb went off in my head, and I knew that I had found my purpose - to serve those who need a little extra "Fashion TLC," as well as a confidence boost.
And the rest, they say, is history. ;)
I hope that these products in a wide range of sizes will serve you well and help you to feel confident & comfortable in your own skin! We could not do this without you! Thank you so much for being a part of our community!
❤, Lauren (Founder of M&G)